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<channel>
	<title>A Blog About Nothing &#187; People</title>
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	<link>http://www.blogaboutnothing.net</link>
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		<title>Be careful how you name your children&#8230;</title>
		<link>http://www.blogaboutnothing.net/2009/10/22/be-careful-how-you-name-your-children/</link>
		<comments>http://www.blogaboutnothing.net/2009/10/22/be-careful-how-you-name-your-children/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 20:33:31 +0000</pubDate>
		<dc:creator>The Homo Economicus</dc:creator>
				<category><![CDATA[About Nothing]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://www.blogaboutnothing.net/?p=309</guid>
		<description><![CDATA[<p>The names people have are endogenous: A new study in Germany shows evidence of teachers discriminating their students based on their name! You can access the study <a href="http://www.thelocal.de/society/20090918-22019.html" target="_blank">here</a>.</p>
<p>Is this result very strong? Well, I don&#8217;t know. But one possibility is that are certain names more predominant among wealthier sectors of society, which usually [...]]]></description>
			<content:encoded><![CDATA[<p>The names people have are endogenous: A new study in Germany shows evidence of teachers discriminating their students based on their name! You can access the study <a href="http://www.thelocal.de/society/20090918-22019.html" target="_blank">here</a>.</p>
<p>Is this result very strong? Well, I don&#8217;t know. But one possibility is that are certain names more predominant among wealthier sectors of society, which usually have a higher correlation with better scores (because of better nutrition, and better parents schooling indicators). However, still it is an interesting fact.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Evidence of Free Riding</title>
		<link>http://www.blogaboutnothing.net/2009/06/29/evidence-from-free-riding/</link>
		<comments>http://www.blogaboutnothing.net/2009/06/29/evidence-from-free-riding/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 05:28:31 +0000</pubDate>
		<dc:creator>The Homo Economicus</dc:creator>
				<category><![CDATA[About Nothing]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Rationality]]></category>
		<category><![CDATA[Traffic]]></category>

		<guid isPermaLink="false">http://www.blogaboutnothing.net/?p=262</guid>
		<description><![CDATA[<p>In Economics, the term &#8220;Free Rider&#8221; refers to a situation when an individual &#8220;<em>consumes more than their fair share of a public resource</em>&#8221; (from <a href="http://en.wikipedia.org/wiki/Free_rider_problem" target="_blank">Wikipedia</a>).</p>
<p>I&#8217;ve found repeated evidence of Free Riding in Thanjavur:</p>
<p></p>
<p></p>
<p>These pictures are taken by me in the back seat of two different auto rickshaw that took me to the office [...]]]></description>
			<content:encoded><![CDATA[<p>In Economics, the term &#8220;Free Rider&#8221; refers to a situation when an individual &#8220;<em>consumes more than their fair share of a public resource</em>&#8221; (from <a href="http://en.wikipedia.org/wiki/Free_rider_problem" target="_blank">Wikipedia</a>).</p>
<p>I&#8217;ve found repeated evidence of Free Riding in Thanjavur:</p>
<p><img class="aligncenter size-medium wp-image-260" title="DSC01237" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01237-300x225.jpg" alt="DSC01237" width="300" height="225" /></p>
<p><img class="aligncenter size-medium wp-image-261" title="DSC01221" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC012211-300x225.jpg" alt="DSC01221" width="300" height="225" /></p>
<p>These pictures are taken by me in the back seat of two different auto rickshaw that took me to the office at two different days. However, the differences have some similarities. Afterthe usual negotiation over the rate with the driver, I jumped into the auto-rickshaw (which was empty &#8211; just the driver and me), and then he starts driving, but makes a phone call, and suddenly he turns back and I see someone running towards us, and jumps into the rickshaw &#8211; in the front seat.</p>
<p>I don&#8217;t really know what economic inefficiencies this causes, but these people, ladies and gentlemen, are free riders&#8230;</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Globalization</title>
		<link>http://www.blogaboutnothing.net/2009/06/26/globalization/</link>
		<comments>http://www.blogaboutnothing.net/2009/06/26/globalization/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 11:10:07 +0000</pubDate>
		<dc:creator>The Homo Economicus</dc:creator>
				<category><![CDATA[About Nothing]]></category>
		<category><![CDATA[Globalization]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://www.blogaboutnothing.net/?p=255</guid>
		<description><![CDATA[<p>These are the main headlines in Thanjavur&#8217;s newspapers today &#8211; it says: &#8220;KING OF POP, MICHAEL JACKSON, PASSED AWAY&#8221;</p>
<p style="text-align: center;"></p>
<p style="text-align: center;"></p>
]]></description>
			<content:encoded><![CDATA[<p>These are the main headlines in Thanjavur&#8217;s newspapers today &#8211; it says: &#8220;KING OF POP, MICHAEL JACKSON, PASSED AWAY&#8221;</p>
<p style="text-align: center;"><img class="size-medium wp-image-252 aligncenter" title="DSC01231" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01231-225x300.jpg" alt="DSC01231" width="225" height="300" /></p>
<p style="text-align: center;"><img class="size-medium wp-image-253 aligncenter" title="DSC01233" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01233-300x225.jpg" alt="DSC01233" width="300" height="225" /></p>
]]></content:encoded>
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		<title>Extracting all Consumers&#8217; Surplus: A Case From India</title>
		<link>http://www.blogaboutnothing.net/2009/06/20/extracting-all-consumers-surplus-a-case-from-india/</link>
		<comments>http://www.blogaboutnothing.net/2009/06/20/extracting-all-consumers-surplus-a-case-from-india/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 17:04:31 +0000</pubDate>
		<dc:creator>The Homo Economicus</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Places]]></category>
		<category><![CDATA[Rationality]]></category>

		<guid isPermaLink="false">http://www.blogaboutnothing.net/?p=237</guid>
		<description><![CDATA[<p>Economic theory suggests that in equilibrium, the price of a good is given by the intersection of the demand and supply curves. This means that the market chooses a quantity to be produced and a price for that good such that the consumers and producers&#8217; surplus is zero. You may be thinking: &#8220;WHAT is this [...]]]></description>
			<content:encoded><![CDATA[<p>Economic theory suggests that in equilibrium, the price of a good is given by the intersection of the demand and supply curves. This means that the market chooses a quantity to be produced and a price for that good such that the consumers and producers&#8217; surplus is zero. You may be thinking: &#8220;WHAT is this guy talking about?&#8221;&#8230;</p>
<p>Well, suppose that you want an non-priced ice cream. If you are willing to pay USD $5 for that ice cream, but you manage to buy it at USD $3.5, then your consumer&#8217;s surplus is USD $1.5. The producers&#8217; surplus works the same way &#8211; the difference between the marginal cost and the price of that good is his/her surplus.</p>
<div id="attachment_236" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-236" title="DSC01138" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01138-300x225.jpg" alt="Foreigners bargaining with an auto-rickshaw driver" width="300" height="225" align="right" /><p class="wp-caption-text">Foreigners bargaining with an auto-rickshaw driver</p></div>
<p>I&#8217;ve been in India already for two weeks, and I wish my foreigner style wouldn&#8217;t be so recognizable in the streets. The auto-rickshaw drivers are well known by inflating their price even twice or thrice than what a local would pay if a tourist is asking for an estimate. Many of these foreigners fall into the trap &#8211; a classical case of price discrimination: selling the same product (a ride) for a different price.</p>
<div id="attachment_235" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-235" title="DSC01218" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01218-300x225.jpg" alt="The &quot;Dhobi&quot;" width="300" height="225" align="left" /><p class="wp-caption-text">The &quot;Dhobi&quot;</p></div>
<p>The laundry man (known as dhobi in India) is also in this business of price discrimination. As a foreigner, apparently, your underware is harder to wash than for a local. With about 10 foreigners in the hostel I was staying during my course in Chennai, the dhobi enjoyed from a &#8220;early Christmas present&#8221; this year. He charged us more for each cloth than what he usually charges to the locals. And he also gave a terrible service (came late, and some clothes were misplaced).</p>
<p>What is the explanation for these kinds of things? Why, already knowing that the auto-rickshaw and the dhobi is charging more to a foreigner, still foreigners pay that price? Why don&#8217;t we see the &#8220;invisible hand of the market&#8221; doing its job here. I have two economic explanations which follow:</p>
<ol>
<li>Monopoly and Information Asymmetries:  This is the most basic explanation. The dhobi for instance is the monopoly of laundry in the hostel. Even if you know that the price is higher, there is not too much you can do, specially because you don&#8217;t know anything regarding where else can you do laundry. One cannot assure that the rickshaws constitute a monopoly, because there are hundreds of them! However, some of them prefer to maintain higher prices for foreigners and create a mini-cartel, even though I believe that it is a weak equilibrium, since if only one rickshaw offers a lower price, then the rest must follow.</li>
<li>The cost of bargaining: For many foreigners India is a very cheap country. To give you an idea, USD $1 is almost 50 Rupees (Rps). So when it comes to bargaining with an auto-rickshaw &#8211; and they know this, that is why they start with very high prices &#8211; the cost in terms of time, tiredness, etc of bargaining with a driver for 20 Rps less becomes lower than the marginal utility that one can get from getting into the rickshaw without bargaining &#8211; that is, the cost of bargaining is very high. This is specially the case when you are sharing a auto with other friends.</li>
</ol>
<p>An interesting point to notice about these rickshaws is that they know with almost full certainty that they can extract a higher cost for a foreigner, so I happened to see an interesting economic phenomenon that without a proper explanation could be explained as irrationality: the auto rickshaw drivers sometimes preferred to leave and not taking the customer if the latter refused to pay the high rate. An explanation for this is that they have some kind of cartel, and if one lowers the rate then they cannot extract more from foreigners, but this seems to be like a very weak equilibrium. Maybe, the likelihood of finding another tourist or a better customer is high, and that is why they might refuse.</p>
<p>In any case, what is interesting is that the willingness to pay for many foreigners is higher than the price set by the market, and this together with the information assymetries is what causes the characters of this post to extract all the customer surplus.</p>
<p>It will take me some time to understand what is the best methodology to bargaining during my next weeks here&#8230;</p>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>GUEST BLOGGER: Unemployed but Happy</title>
		<link>http://www.blogaboutnothing.net/2009/06/17/guest-blogger-unemployed-but-happy/</link>
		<comments>http://www.blogaboutnothing.net/2009/06/17/guest-blogger-unemployed-but-happy/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 05:01:50 +0000</pubDate>
		<dc:creator>mkransdorff</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Rationality]]></category>

		<guid isPermaLink="false">http://www.blogaboutnothing.net/?p=228</guid>
		<description><![CDATA[<p>I think I may have just stumbled upon the holy grail of macro-economics. I think I have found qualitative evidence in support of the seemingly ridiculous intuition of the Real Business Cycle (RBC). RBC theories try to explain why there are booms or recessions which deviate the economy from their growing trend.</p>
<p>RBC created a revolution [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-232" title="RBC" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/RBC-300x146.jpg" alt="RBC" width="300" height="146" align="right"/>I think I may have just stumbled upon the holy grail of macro-economics. I think I have found qualitative evidence in support of the seemingly ridiculous intuition of the Real Business Cycle (RBC). RBC theories try to explain why there are booms or recessions which deviate the economy from their growing trend.</p>
<p>RBC created a revolution in economic understanding but in recent years has experienced significant backlash. Theoretically RBC models, given a few simplifying assumptions, seem extremely sound.  They are derived from the almost now canonical micro foundation of utility maximizing individuals and profit maximizing firms. The problem however is their seemly nonsensical conclusion. Basically they imply that unemployment during recessions, even those as horrible as the current one, is optimal. The idea is that as real wages go down because of the recession, the relative value of leisure goes up and some people, even many people, choice to go on an extended holiday until the good times return. So then we would expect the unemployed in a recession to be happy. Sounds crazy right?</p>
<p>Well not in Sunny South Africa. I just returned from a short visit home to find many of my friends are now unemployed and to my surprise absolutely loving life. Golf 3 mornings a week, hours at the gym and of course long leisurely lunches. Funnily enough their status as victims of the global recession is also helping their sex life. In addition to the benefits of the extra gym and sun, they have more time to actively pursue girls. And their sad sob story about being retrenched really seems to work.</p>
<p>Now despite what you may think these people are no bums.  Most are professionals with tough undergraduate degrees and at least 3 years work experience. Granted most of them have hated the working world and only studied what they did to appease their parents but their expected future earning potential is very high. They also very importantly have no significant credit constraints. You see most still live at home and have access to their generally well off parent’s credit cards. So why shouldn’t they be taking full advantage of their fortuitous situation.</p>
<p>I asked sarcastically if their lifestyles had been hurt in anyway. The only possible consequence they could think of was that maybe the regular oversees December holiday would be a bit extravagant this year. Sadly renting a house for 2 weeks overlooking the sea in Cape Town is all that they will be able to afford.</p>
<p>How can this be the case you ask? Every good economist knows that people should smooth their consumption over their lifetimes. If they were rational they would follow Milton Friedman’s life cycle hypothesis and go on that big holiday to Brazil or Thailand. The problem is that here they run into a credit constraint. This is where their parents draw the line. They can understand their children loafing around the house while the recruitment agent searches in vain for a suitable job. An important key to this whole story is the need to keep the bankroller (in this case the parents) sure that this is just a temporary phenomenon. They need to believe that the expected future earning of their darlings is still high and one day, very soon, they will be back on their feet.</p>
<p>Now you might be forgiven for thinking my friends are spoiled brats. Perhaps you may even be a bit jealous. But if you put aside your personal feelings for a moment and think like an economist you will understand that they are in every sense rational utility maximizing individuals and we shouldn’t expect or want them to behave in any other way. Viva la recesión!!!</p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<title>This Week in Pictures</title>
		<link>http://www.blogaboutnothing.net/2009/06/15/this-week-in-pictures/</link>
		<comments>http://www.blogaboutnothing.net/2009/06/15/this-week-in-pictures/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:53:16 +0000</pubDate>
		<dc:creator>The Homo Economicus</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Places]]></category>
		<category><![CDATA[Poverty]]></category>

		<guid isPermaLink="false">http://www.blogaboutnothing.net/?p=221</guid>
		<description><![CDATA[<p>In the past two days I&#8217;ve been traveling around Chennai and some villages nearby, as part of a field trip organized by the Center for Micro Finance. Here are some pictures of the places I&#8217;ve visited so far:</p>
<p class="wp-caption-text">A Street in Chennai</p>
<p></p>
<p></p>
<p class="wp-caption-text">Poster in the Training Center of a Micro Finance Institution</p>
<p class="wp-caption-text">Coconut Seller</p>
<p class="wp-caption-text">Creativity</p>
<p [...]]]></description>
			<content:encoded><![CDATA[<p>In the past two days I&#8217;ve been traveling around Chennai and some villages nearby, as part of a field trip organized by the Center for Micro Finance. Here are some pictures of the places I&#8217;ve visited so far:</p>
<div id="attachment_211" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-211" title="DSC01157" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01157-300x225.jpg" alt="A Street in Chennai" width="300" height="225" /><p class="wp-caption-text">A Street in Chennai</p></div>
<p><img class="aligncenter size-medium wp-image-212" title="DSC01165" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01165-300x225.jpg" alt="DSC01165" width="300" height="225" /></p>
<p><img class="aligncenter size-medium wp-image-213" title="DSC01168" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01168-300x225.jpg" alt="DSC01168" width="300" height="225" /></p>
<div id="attachment_214" class="wp-caption aligncenter" style="width: 235px"><img class="size-medium wp-image-214" title="DSC01171" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01171-225x300.jpg" alt="Poster in the Training Center of a Micro Finance Institution" width="225" height="300" /><p class="wp-caption-text">Poster in the Training Center of a Micro Finance Institution</p></div>
<div id="attachment_215" class="wp-caption aligncenter" style="width: 235px"><img class="size-medium wp-image-215" title="DSC01186" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01186-225x300.jpg" alt="Coconut Seller" width="225" height="300" /><p class="wp-caption-text">Coconut Seller</p></div>
<div id="attachment_216" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-216" title="DSC01188" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01188-300x225.jpg" alt="Creativity" width="300" height="225" /><p class="wp-caption-text">Creativity</p></div>
<div id="attachment_218" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-218" title="DSC01196" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01196-300x225.jpg" alt="Children in a Poor Village near Chennai" width="300" height="225" /><p class="wp-caption-text">Children in a Poor Village near Chennai</p></div>
<div id="attachment_219" class="wp-caption aligncenter" style="width: 235px"><img class="size-medium wp-image-219" title="DSC01198" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01198-225x300.jpg" alt="Businesswoman in her Bicycle Repairing Shop" width="225" height="300" /><p class="wp-caption-text">Businesswoman in her Bicycle Repairing Shop</p></div>
<p><img class="aligncenter size-medium wp-image-220" title="DSC01201" src="http://www.blogaboutnothing.net/wp-content/uploads/2009/06/DSC01201-225x300.jpg" alt="DSC01201" width="225" height="300" /></p>
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		<slash:comments>1</slash:comments>
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		<title>The Swine Flu and Information Asymmetries.</title>
		<link>http://www.blogaboutnothing.net/2009/05/02/the-swine-flu-and-information-asymmetries/</link>
		<comments>http://www.blogaboutnothing.net/2009/05/02/the-swine-flu-and-information-asymmetries/#comments</comments>
		<pubDate>Sun, 03 May 2009 03:10:56 +0000</pubDate>
		<dc:creator>The Homo Economicus</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Rationality]]></category>

		<guid isPermaLink="false">http://blogaboutnothing.net/?p=125</guid>
		<description><![CDATA[<p>In economics, equilibrium is the long term stable outcome of any dynamic process. We not always reach equilibrium, and to be honest, we don&#8217;t really care how do we reach them. We only care about their existence.</p>
<p>However, shocks can move us out of equilibrium, and it is interesting to see if after a shock we [...]]]></description>
			<content:encoded><![CDATA[<p>In economics, equilibrium is the long term stable outcome of any dynamic process. We not always reach equilibrium, and to be honest, we don&#8217;t really care how do we reach them. We only care about their existence.</p>
<p>However, shocks can move us out of equilibrium, and it is interesting to see if after a shock we will indeed reach again an equilibrium (i.e. an stable situation). Thinking about this process is quite interesting. The swine flu is a shock and we don&#8217;t know where is going to be the new equilibrium regarding health outcomes in the world: whether it will be a huge epidemic and all of us are going to die (I hope this is not the case), or this is going to be under control a few weeks from now.</p>
<p>However, the interesting thing about these kind of epidemics is that you don&#8217;t know who is out there in the streets carrying the illness. So you must take measures not to catch the flu. Ok, so how do we do that?</p>
<p>Well, you don&#8217;t know who out there has the flu, but you have a pretty good idea of the distribution and the probabilities of someone having it (if you see the local news). Then you should think that people will &#8220;protect&#8221; themselves more in areas with more incidence of the flu than in areas with less. However, this is not the only factor. People don&#8217;t have the same levels of risk aversion. Some of them are more averse to risk, some of them don&#8217;t care so much (some people gamble, some don&#8217;t). So depending on the (expectation of the) distribution of the incidence of the flu in your area, and your risk aversion you will take the measures.</p>
<p>In an area with low incidence, a person who is not risk averse won&#8217;t do nothing since he presumes there are no people out there with the flu. As your level of risk goes higher, you will do other thing, such as washing your hands regularly, wearing a mask, or not going out at all.</p>
<p>If you think I&#8217;m crazy, let me show you some evidence of a very risk averse people that take measures even in places where the incidence of the swine flu is very low, you can see the following picture I took today in downtown Boston:</p>
<p style="text-align: center;"><img class="size-full wp-image-126   aligncenter" title="swine_flu" src="http://thehomoeconomicus.files.wordpress.com/2009/05/mailgooglecom.jpeg" alt="swine_flu" width="350" height="265" /></p>
<p style="text-align:left;">PS: The author is not responsible if you catch the swine flu because he was making fun of someone wearing a mask and you didn&#8217;t want to wear a mask, thinking that someone will take a picture of you and put you in a blog.</p>
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		<slash:comments>0</slash:comments>
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		<title>Changing preferences&#8230;</title>
		<link>http://www.blogaboutnothing.net/2009/03/12/changing-preferences/</link>
		<comments>http://www.blogaboutnothing.net/2009/03/12/changing-preferences/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 04:22:46 +0000</pubDate>
		<dc:creator>The Homo Economicus</dc:creator>
				<category><![CDATA[About Nothing]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Rationality]]></category>

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		<description><![CDATA[<p>Most of consumer&#8217;s theory in Economics is based on &#8211; guess what &#8211; consumption. How do people make their consumption decisions? What if the price of one good increases or if suddenly you have more income or an increase in your salary?</p>
<p>Of course, all these questions depend on one&#8217;s preferences. Each one of us have [...]]]></description>
			<content:encoded><![CDATA[<p>Most of consumer&#8217;s theory in Economics is based on &#8211; guess what &#8211; consumption. How do people make their consumption decisions? What if the price of one good increases or if suddenly you have more income or an increase in your salary?</p>
<p>Of course, all these questions depend on one&#8217;s preferences. Each one of us have preferences &#8211; I for instance HATE mayonnaise, but love Spinach Pie and, say, Peanut Butter. But depending on the &#8220;levels&#8221; of my preferences I will decide how to spend my money among Spinach Pies, Peanut Butter and all the other goods. Of course that this decision depends on how much money you have available. If you had infinite money, you could buy all of everything you like, what would you care? But since this is not the case &#8211; at least for me (and if it is for you, maybe you might consider contributing to my blog with some small donation) &#8211; you have to decide what share of your budget goes to every good &#8211; and one of those &#8220;goods&#8221; might be tomorrow&#8217;s consumption, meaning: savings.</p>
<p>In any case, many policies are based in this simple model. If you want to create an incentive to consume more of an specific good (such as education for example) you just reduce the price of that good. Consumer&#8217;s theory shows how &#8211; in most cases &#8211; reducing prices will make you consume more of that good and less of others &#8211; proportionally.</p>
<p>But one thing that economist almost never talk about is that another way to generate incentives to induce an specific outcome is not to change prices or increase the wealth of the individual, but inducing a change in one&#8217;s preferences. For instance, if we convince people that sending their children to primary education is very important, then we would not see policies such as hot meals or a daily glass of milk in school &#8211; which are meant to create incentives by reducing the costs of school for your children.</p>
<p>But why don&#8217;t economist talk about this often? Well, it is because in real life, we don&#8217;t know &#8211; and we cannot know &#8211; what are the preferences of individuals. Therefore we don&#8217;t know how to change them. However, when creating and effective policy is out of our hands or we don&#8217;t have the political power to do so, people engage in activities that are aimed to change the preferences of people. This is what information campaigns are all about.</p>
<p>For example, vegetarians in the USA don&#8217;t have the political power to impose taxes on meat or poultry so that people will consume less of those. But they can engage in demonstrations and information campaigns that are intended to change the preferences of people, such as the one I saw in Boston a couple of weeks ago.</p>
<div id="attachment_88" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-88" title="img000811" src="http://thehomoeconomicus.files.wordpress.com/2009/03/img000811.jpg?w=300" alt="Protest Outside McDonald's" width="300" height="225" /><p class="wp-caption-text">Protest Outside McDonald&#39;s</p></div>
<p>Some vegetarian protesters gathered outside McDonald&#8217;s to try to convince people not to eat there. This is clearly their best bet to reduce consumer&#8217;s demand for meat, because they cannot close the establishment or increase prices. Both measures would probably increase the cost of McDonald&#8217;s hamburgers: the second one by increasing prices directly and the first one by increasing searching costs of looking for another establishment with meat (imagine that in a small city in India should be very hard to find an restaurant nearby that sells a steak, so it will involve more time to look for it, increasing the costs of meat indirectly). However, as I said, they cannot promote these policies, so they have to try to change people&#8217;s preferences by standing there and handing out pamphlets with information.</p>
<p>Another example of this is Al Gore. He cannot clearly impose environmental laws in all countries in the world. So aside from lobbying for laws that protect the environment worldwide, he also tries to engage with &#8220;final consumers&#8221; by convincing them that there are some activities we could be doing to help the environment. He is clearly trying to affect our preferences so that we will invest part of our time in environmental activities (since time is costly, deciding to what we dedicate our time it has costs involved, so we also do it according to our preferences). A previous related post about recycling and why people choose most of the time not to invest their time in recycling activities is <a href="http://blogaboutnothing.net/2008/12/19/why-dont-you-recycle/">here</a>.</p>
<p>Changing preferences is possible, but we don&#8217;t know how effective it would be. Think about smoking. The real decrease in smoking in the USA didn&#8217;t come after all the information campaigns against smoking, but after the bans for smoking in public closed areas. This last &#8220;policy&#8221; just increased the cost of smoking, therefore, reducing demand for it.</p>
<p>The reason of the  &#8220;inefficiency&#8221; of changing preferences is that we don&#8217;t know how to measure preferences, therefore, we don&#8217;t know how to change them &#8211; and if indeed they changed. However, aside from being costly and unmeasurable, it is still a very used method. The world of marketing is intended to change preferences, by trying to convince people that one particular brand is better, even though the product is the same across all brands. Information campaigns are aimed to do the same thing.</p>
<p>In short, next time you see an add or any information campaign, be careful, they are trying to change your preferences!</p>
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		<title>The cost of making new friends</title>
		<link>http://www.blogaboutnothing.net/2009/02/17/the-cost-of-making-new-friends/</link>
		<comments>http://www.blogaboutnothing.net/2009/02/17/the-cost-of-making-new-friends/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 01:21:00 +0000</pubDate>
		<dc:creator>The Homo Economicus</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Rationality]]></category>
		<category><![CDATA[Relationships]]></category>

		<guid isPermaLink="false">http://thehomoeconomicus.wordpress.com/2009/02/17/the-cost-of-making-new-friends/</guid>
		<description><![CDATA[<p>Would Jerry be friends with Newman if they would find themselves alone in Alaska?</p>
<p>Have you noticed that when you are out of town for a long period you become friend more easily of people from the same origin as you? Maybe even people that you knew before but you never thought of being his/her friend, [...]]]></description>
			<content:encoded><![CDATA[<p>Would Jerry be friends with Newman if they would find themselves alone in Alaska?</p>
<p>Have you noticed that when you are out of town for a long period you become friend more easily of people from the same origin as you? Maybe even people that you knew before but you never thought of being his/her friend, but now, you hang out pretty much all the time. Why is that?<br />Well, yes, as everything in this blog has costs associated to, making friends has costs as well. When you grow up in the same place having the same friends since high school you’ve become very close to them. You know each other pretty well. And you have many and good friends.</p>
<p>So, what if now you find yourself in a new city, with no known people around? Well, you’ll have to make new friends. Why? Good question. Maybe is part of your utility function, to have friends. Let’s use that as an assumption.</p>
<p>But, what is the problem? Well, you’ll have to invest time and effort in making good friends as those you left home. So, again, you encounter yourself with the problem of equating the marginal utility of the every minute invested in a new friend with the cost of your time. You will have to start going out for beer with some people you met at the office or the school, and then you will be start to trust them more and more so that they will gain the benefit of being your friend.  The costs sometimes involves the time, the cultural barriers if you are in a totally different place or the cost of giving out information to your friends so that you will receive information about them.<br />But… there is a much simpler way. If you knew that there is another person or group of people your age that are from your home country in that city, it would be rational to try to contact them – even if you already know them and you were never friends with them before. Why? Well, there is no cultural barrier to cross, if you know them from before so you may have already some information about them, and as you, they are also looking for friends. So it means that the cost of “friending” with those people is less than with strangers in the street or in your new job.</p>
<p>Ok, let me try a graphical explanation (yeah right!). I would say that in this case your utility function is convex at the beginning and the concave after some inflection point in terms of time. Meaning that the first minutes or hours that you “invest” on an individual so that he/she will be your friend are not that productive (you won’t become best friends after one beer). However, the more you invest, the more “effective” is every minute until a point, maybe when you are already very good friends, that spending another minute won’t make you more than best friends with him/her.</p>
<p>So my argument is that the process of being very good friends with the people of similar background as you is much more faster, because you don’t start at the beginning of the curve, but at some more advanced point in which the marginal return of  time is much higher. So in that sense, the costs of being friends with these people are lower.</p>
<p>People know this, and that is why in many framework in which they want you to become friends with others (to improve the productivity of the firm or to make you having a wonderful college/graduate school experience) they promote activities to lower the costs of making friends. They set up time to make you talk to each other, and to make you realize that you may have similar backgrounds. Or this is why companies do their “team events” every here and then. This is lowering the costs of knowing the people around you and becoming friends. This can explain many initiatives of getting people together in conflict zones such as Israelis and Palestinians children, students or adults. Lowering the costs of knowing each other will increase the chances of becoming friends and will induce higher productivity in the future.</p>
<p>So don’t be surprised if you see Jerry and Newman becoming new friends in a very remote place… well, maybe not.</p>
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		<title>Secret Santa and Risk Aversion</title>
		<link>http://www.blogaboutnothing.net/2008/12/21/secret-santa-and-risk-aversion/</link>
		<comments>http://www.blogaboutnothing.net/2008/12/21/secret-santa-and-risk-aversion/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 05:26:00 +0000</pubDate>
		<dc:creator>The Homo Economicus</dc:creator>
				<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://thehomoeconomicus.wordpress.com/2008/12/21/secret-santa-and-risk-aversion/</guid>
		<description><![CDATA[<p>Part of the Christmas Spirit is the Secret Santa game, or known as the “Secret Friend” in other places (such as Venezuela, where I grew up). I guess all of you know how it works, but just for those who don’t here is the main idea: a group of people decide to play the game, [...]]]></description>
			<content:encoded><![CDATA[<p>Part of the Christmas Spirit is the Secret Santa game, or known as the “Secret Friend” in other places (such as Venezuela, where I grew up). I guess all of you know how it works, but just for those who don’t here is the main idea: a group of people decide to play the game, and randomly (or pseudo-randomly to be more correct) each individual receives a small piece of paper (or maybe an email if the recruiting is done virtually) with the name of another individual. Now, each person has to give at least one gift to the person that was assigned to him. The only thing that has to be taken care of by the organizers at the first stage is to make sure that no one received his own name.</p>
<p>This whole process is secret, meaning that if I received Juancito’s name in my little paper, then Juancito won’t know that I am his “Secret Santa” until I give him the final gift on a day that is agreed among all of the participants. There can be two ways to play this:</p>
<ul>
<li>The game lasts for a couple of weeks, in which people are expected to give “small gifts” constantly, until the last day of the game in which people give the “final gift”, and at that moment they reveal themselves to the “receiver” as their Secret Santa.</li>
</ul>
<ul>
<li>The first stage of the game with the “small gifts” can be skipped, and people only buy one “final gift” revealing their identities as well in that very same moment of handing out their gifts.</li>
</ul>
<p>Why is this in my blog? Well, first because it is a blog about nothing, so why shouldn’t it be on it? But, second, because this creates an interesting situation in which each individual has to decide how much to spend in the gifts they are buying. So, let’s assume for the simplicity of this post that everybody loves everybody else in the group equal ways, so that you decision on how much to spend is not a function of how close you are to the person you are giving to or how happy will make you give a cooler gift to an specific person. In economic language, let’s assume that everybody has the same utility from receiving the same gift, and everybody has the same utility from giving the same gift to any person in the group. These assumptions don’t change the main results of my post (economists love to say this about their models).</p>
<p>Now the big question is how much will you spend. As we have seen during all these posts, you as a rational consumer will think in the following way: you have to spend some money to buy a gift, and you are going to receive a gift back. Now, we assumed that there is a fixed utility from playing in the game (see previous paragraph), so now what is left is another computation: you will spend as much money in buying a gift for other person such that the utility that you will get from receiving the gift that they are going to buy you is equal or higher than what you could have bought for yourself with the money you are spending. That was long, let me rephrase it. Say that you know with certainty that you will receive a collection car that will raise your utility by 100 units (utility units have no meaning and it is just for the sake of the example). So, the money you will spend will be equal or less than what you need to consume something else that will raise your utility by 100 units or less. Meaning that if you decide to spend $20 dollars, it is because those $20 when you consume them in any other thing (restaurants, movies, etc) it will raise your utility by 100 units or less. Otherwise,  you will spend less than $20 in your Secret Santa gift.</p>
<p>This formula becomes more complicated if you don’t know with certainty what the gift you will receive is &#8211; which is usually the case – because you don’t know who is buying it. So at this point, you will have to see the distribution across the members of your group, and only then your decision will be based in the expected value of the gift you are going to receive.<br />How can you know then what is the expected value? Well, if you know the persons you are playing with, then you can think about how wealthy or not they are or how much “givers” they are. If they usually invite you for a drink, or even for lunch once in a while, this means that the expected value of the gift you may receive goes up. If people are not like that, then you will lower the quantity you are willing to spend.</p>
<p>So this scenario involves risk. By buying a gift you are taking the risk that at the end your utility will remain at least at the level it was before entering the game. A very risk averse person will always buy cheap gifts (even below the expected value of the gift he may received), because he prefers to cover his back and not spend too much money since he might get the bad gift. A risk lover person will be happy to play Secret Santa. The interesting issue is that this games appears to be consistent with individuals that show Decreasing Absolute Risk Aversion (DARA) – the wealthier you are, the more you can run the risk of buying a more expensive gift without your utility being hurt so much (if you have a lot of money and you received a bad gift, you can go afterwards to the mall and buy anything else to compensate for that).</p>
<p>So, this situation appears to show a “market” with failures. As any other markets, there have been “regulations” trying to solve the incompleteness of the information:</p>
<ul>
<li>One possible regulation is the “small gifts” and “final gift” mode of the game. By making people give small gifts during a couple of weeks before you decide how much to spend in the final gift you may get more information about the expected value of the final gift. However, this system is problematic. Your expected value is being affected by the person who is giving you the small gifts. If, for instance, you are receiving crappy gifts (if any) and you decide to buy a bad final gift you may be punishing a person who gave good gifts along the way. This is not fair. Again, if the game is composed by risk averse individuals, all gifts will be bad.</li>
</ul>
<ul>
<li>A second one is to establish a spending range or limit for the “final gift”. This is clearly an expected value. Is an average in terms of price of what is going to be the gift you are going to receive. Clearly, this helps a lot, but if it is not mandatory it still leaves some space to uncertainty.</li>
</ul>
<p>As a final takeaway, if you want to play Secret Santa, do it only with Risk Lover persons!</p>
<p>Happy Holidays!</p>
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